I was born and raised in Buenos Aires, Argentina, and studied Film Directing, a passion that led me to explore multiple disciplines within the visual arts. Directing advertising is not just a task; it is a vast creative space and a professional commitment. From conceptualization to execution, I am responsible for ensuring the message is communicated clearly, using creativity, cinematography, tone and the direction of actors. In this process, I find the opportunity to explore new creative horizons and to make the most of every moment to captivate the viewer.​Defining a brand's identity and values through the careful selection of visual styles and innovative narratives is a challenge I embrace, one that combines technique and creativity to connect with the audience and strengthen impact, which makes my work truly rewarding.

​With a collaborative and adaptable mindset, I have directed ads for brands such as Visa, YPF and DTV, among others, and I have premiered two short films at various festivals. I am currently editing my latest short, filmed in the province of Misiones.  I am a fan of painting and literature. I believe this helps me add tools to build worlds and eras, since it nourishes the imagination and gives depth to each story. I also take the time to talk with different people, travel, observe human behavior and get to know different cultures. All of this is a great source of inspiration to create new stories and visual worlds.