Diego Fried is a film and commercial director based in Buenos Aires. His work blends an intimate, realistic approach with a strong visual sensibility, exploring human relationships, emotional tension and contemporary narratives.

He studied film directing at Universidad del Cine (FUC), with further training in acting (Augusto Fernández) and playwriting (Mauricio Kartun), and was selected for the Berlin Talent Campus. His early short films were recognized at international festivals such as Rotterdam, Toulouse and New York.

His filmography includes "Sangrita" (debut feature, New Directors Competition at BAFICI, Metropolitan Fund Award), "Vino" (official selection at the Moscow and Kerala film festivals) and "The Silent Party" (premiered at the Mar del Plata International Film Festival, with multiple nominations at the Sur Awards).

In parallel, he has built a strong advertising career, directing campaigns for brands such as Coca-Cola, Pepsi, Gillette, HSBC, Sony and LG, with international agencies including McCann, VMLY&R, Grey, BBDO, MullenLowe, FCB, Leo Burnett and Havas. His work has earned 2 Silver Lions (Cannes), 2 Gold Effie Awards, 1 Gold Pencil (The One Show) and 2 mentions at El Diente.