All black. Always. Black t-shirt, black trousers, black boots, black coffee, black humor. Just like his aesthetic, his vision as a director is clear too: to tell stories that grip you, surprise you and, if necessary, shake you up a little.

At 27, he quit his office job to shoot pretty wild videos with friends. What started as an experiment ended up becoming an obsession, and the obsession turned into a career. With the explosion of social media, he understood that content could no longer be made the way it used to be: it had to be thought out fast, executed with precision and made to stand out amid the noise.

Since then, he has directed all kinds of work: series for streaming platforms, commercials, fashion films, music videos and digital content. But his love for the craft doesn't stop there. With a discipline forged over years of martial arts, he keeps perfecting his technique in his free time, where his "Videos Falopa" on social media not only keep him sharp but also give him a unique perspective on what works and what doesn't in the digital world.