José Betancourt is a film director who graduated from CENTRO (Mexico City), specialized in digital advertising, creating dynamic and memorable audiovisual pieces. His approach focuses on building a language that reflects the personality of each brand, connecting with audiences through unique emotions and experiences.

Originally from Acapulco, Guerrero, he has worked with leading brands such as L'Oréal, PepsiCo, San Rafael, Aeroméxico, InnovaSports, La Huerta, ESPN and Carolina Herrera.

José's directing style is defined by a blend of dynamism and narrative, where each audiovisual piece becomes an extension of the brand, telling stories that connect with the audience and convey the company's values. His passion for film and digital advertising drives him to seek new forms of expression and to create innovative content that inspires and moves.